Senior Marketing Consultant

Values

• Openness (relationship building, sharing information as needed)
• Collaboration (in teams, with clients, with suppliers)
• Practical (create plans and solutions, demonstrate strong problem-solving ability)
• Delivery focus (values excellence and exceeding expectations)
• Empathy towards others

Personal Attributes

• Assertive
• Resilient
• Approachable
• Strong communicator (verbal, written, in person, online, and telephonic)
• Professional (successful candidate will represent BSG at various internal and external events and activations)
• Proactive (presents solutions, not problems, makes recommendations)
• Willing and helpful

Behavioural Attributes

• Must work well under pressure and be adaptable to change
• Must hold oneself to a high standard and hold oneself accountable to deliver
• Well-organised
• Reliable 
• Trustworthy and honest
• Flexible

Qualifications

• Business Marketing degree (e.g., B.Bus.Sc. Marketing, or similar)
• Honours / relevant post-graduate qualification beneficial

Experience

• 8+ years' experience (professional services / consulting industry experience essential)
• B2B marketing experience essential
• Digital marketing (5+ years)
• Campaign management and demand creation (5+ years)
• Insight gathering from multiple internal and external sources (5+ years)
• Budget management (5+ years)
• Creative skills (written and/or design) to drive personalisation and relevance (5+ years)
• Functional process management (5+ years)

Knowledge

• Account-Based Marketing
• IT and Professional Services industry
• CRM systems (using CRM to manage client relationships)
• Marketing campaign development and ROI tracking
• Discovering market and client intelligence (industry and client research to build personas, needs analysis, etc.)
• Digital marketing
• PR and media management
• Graphic and/or web (UI) design, copywriting, and video editing
• Adobe Creative Suite and Microsoft Office proficiency

Skills

• Strategy generation, understanding, and an ability to translate strategy into action
• Ability to work autonomously and as a member of a team, without supervision (hybrid remote / in-office role)
• Team / line management, performance management, and goal setting
• Planning and management: Ability to project manage activities, including stakeholder, dependency, and timeline management, and ROI tracking and reporting
• Account-based marketing and client-facing activities: Ability to discover and understand audience and buyer needs, and translate that into campaigns, programmes and tactics to reach audience / buyers, including generation of relevant content / collateral 
• Brand management: Ability to plan an execute initiatives according to brand guidelines and specifications, including managing delivery of suppliers in accordance with brand standards
• Recruitment / retention: Ability to discover and understand audience and candidate needs, and translate that into campaigns, programmes and tactics to reach audience / candidates, including generation of relevant content / collateral

CVP Campaign Management:

• Achievement / progress towards Marketing function's strategic KPIs
• Supplier and budget management inline with SLAs
• Project, timeline, and stakeholder management to ensure on-time, on-budget and on-brand delivery of campaigns to meet agreed ROI requirements

PVP Campaign Management (Retention and Recruitment):

• Support achievement of business retention and recruitment targets, in line with Balanced Scorecard
• ROI / KPI management in line with agreed requirements

Brand Management:

• Management of brand in line with brand strategy
• Oversight of branded item stock management, ensuring stock risks are mitigated and managed proactively, suppliers are managed effectively, and storeroom is well-managed, clean and tidy

Events Management:

• Project, timeline, and stakeholder management to ensure on-time, on-budget and on-brand delivery of events to meet agreed ROI requirements

Social Media / Online Oversight:

• Consistent BSG voice across platforms, inline with strategy
• Project, timeline, and stakeholder management to ensure on-time, on-budget and on-brand delivery of digital / social media campaigns to meet agreed ROI requirements

Knowledge

• Account-Based Marketing
• IT and Professional Services industry
• CRM systems (using CRM to manage client relationships)
• Marketing campaign development and ROI tracking
• Discovering market and client intelligence (industry and client research to build personas, needs analysis, etc.)
• Digital marketing
• PR and media management
• Graphic and/or web (UI) design, copywriting, and video editing
• Adobe Creative Suite and Microsoft Office proficiency

Skills

• Strategy generation, understanding, and an ability to translate strategy into action
• Ability to work autonomously and as a member of a team, without supervision (hybrid remote / in-office role)
• Team / line management, performance management, and goal setting
• Planning and management: Ability to project manage activities, including stakeholder, dependency, and timeline management, and ROI tracking and reporting
• Account-based marketing and client-facing activities: Ability to discover and understand audience and buyer needs, and translate that into campaigns, programmes and tactics to reach audience / buyers, including generation of relevant content / collateral 
• Brand management: Ability to plan an execute initiatives according to brand guidelines and specifications, including managing delivery of suppliers in accordance with brand standards
• Recruitment / retention: Ability to discover and understand audience and candidate needs, and translate that into campaigns, programmes and tactics to reach audience / candidates, including generation of relevant content / collateral