BSG Customer and Strategy Case Studies
Unlocking revenue growth in the SME market through customer segmentation
BSG assisted a leading South African vehicle and asset finance lender to explicitly target small and medium enterprise (SME) customers using a data- and client-led approach, rapidly elevating value realisation via strategic, data-driven customer segmentation and value proposition design for the SME market.
Supporting an asset finance lender with a drive for market growth
One of South Africa’s largest asset finance lenders trusted BSG to identify and quantify strategic initiatives to support sustainable differentiation in the used car market. Our collaborative approach resulted in a practical execution roadmap for the initiatives, with an aligned benefit-tracking model.
Providing a medical aid insurer with the confidence to make a multi-million Rand investment decision
One of South Africa’s largest medical aid insurers trusted BSG to scope, financially motivate and source the replacement of their administration, underwriting and billing systems for their health business. The resultant business case ensured the client’s exco didn’t have to second guess themselves and they approved the request first time, an accolade on the robustness of BSG’s business case.
Delivering a sustainable customer experience strategy
Partnering with a South African life insurance and investment company to develop a strategic customer experience capability.
TALK TO US ABOUT HOW TO ENABLE STRATEGIC BUSINESS CHANGE THAT ENHANCES CUSTOMER EXPERIENCE
If you like what you’ve seen and would like BSG to help you apply a customer-led lens to your business strategy, get in touch with our CEO, Jurie Schoeman.
