Engagement overview
The project set out to enable an efficient application process, common across products and channels, in terms of customer experience and application processing functionality. The intended outcome of the optimisation process was to reduce application turnaround time in order to improve customer experience and thereby win market share from competitors.
Process optimisation included using a workflow enabled contract-tracking tool to manage the granting of loans and bond registration. This resulted in the development of a solution to manage the end-to-end process, together with the associated customer contact. The solution was designed to cater for the enterprise, although it was initially built for home loans.
The home loans business unit was required to use business processes developed to accommodate both human and systematic inefficiencies. This resulted in lengthy turnaround times, underpinned by a lack of customer-centric processes, that led to diminished levels of customer service and satisfaction. BSG’s involvement introduced customer-centric processes and reduced inefficiencies to ensure greater levels of customer satisfaction.
To avoid a further standalone application system, BSG analysed multiple application processes throughout the bank and consolidated them into one streamlined process. By developing a high-level process architecture model of the end-to-end home loans process, the BSG team was able to identify handover points, opportunities for optimisation, key dependencies and areas where customers fell out of the process.
BSG collaboratively engaged with subject matter experts to gather information regarding the high-level as-is view, and then developed the detailed to-be view. This included process models for the business operations and systems involved, and the supporting functional requirements to enhance the existing systems and workflows.
Once the analysis phase was completed, BSG provided a handover to the bank’s technical team to implement the overall solution, which was successfully launched.
Making a difference
By taking a customer-centric view and significantly reducing processing turnaround times, BSG enabled the bank to implement operational processes designed to improve the customer experience. This led to customer advocacy and an increase in market share for the home loans business unit.